Strong demand for premium beer from tier II cities, Rs 600 crore capex to support growth: SOM Distilleries
While tier 1 cities in the country continue to contribute heavily to the consumption, which is roughly about 35% to 40% of the total, the tier-2 towns are in many ways aping the consumer in tier- 1. The mushrooming of premium walk-in stores, premium on-premise outlets and the availability and growth of various premium beer brands is a big indicator.
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Som Distilleries Pvt Ltd, situated in the quaint village of Sehatganj along the route from Bhopal to Raisen, is known for its diverse range of liquor production. Recently, this distillery came into the spotlight when a team from NCPCR conducted a raid after receiving reports about child laborers working there.
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Som Distilleries Expands with ₹600 Crore Greenfield Project in Uttar Pradesh
Som Distilleries and Breweries Ltd. announces a ₹600 crore greenfield project by its subsidiary, Woodpecker Greenagri Nutrients Pvt. Ltd., in Farrukhabad, Uttar Pradesh. Spanning 40 acres allotted by UPSIDA, the facility will house a modern brewery, distillery, and manufacturing units, marking a major step toward innovation and growth.
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